Bayer Crop Science


Aviator Xpro, produced by Bayer, is one of the world’s leading foliar fungicides. A relatively new product, it sets the benchmark when it comes to disease control in canola, wheat, barley and a range of pulse crops.


The Brief

To increase sales of Aviator Xpro in key broadacre regions across Australia.

The Idea

There is a great deal of science that underpins the excellent performance of Aviator Xpro. The primary idea of this campaign was to tell this story in a compelling way, without resorting to the use of laboratories or scientists in lab coats.

The Execution

Using hyper-realistic animation, we managed to draw the audience in, sharing that moment when Aviator Xpro starts to work its magic on the crops it’s applied to.

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