The Brief
To increase sales of Aviator Xpro in key broadacre regions across Australia.
The Idea
There is a great deal of science that underpins the excellent performance of Aviator Xpro. The primary idea of this campaign was to tell this story in a compelling way, without resorting to the use of laboratories or scientists in lab coats.
The Execution
Using hyper-realistic animation, we managed to draw the audience in, sharing that moment when Aviator Xpro starts to work its magic on the crops it’s applied to.