Energy Safe Victoria

Barbecue Safety

Injuries from exploding gas bottles attached to backyard barbecues were on the rise. Energy Safe Victoria were keen to halt this trend.

Barbecue Safety

the brief

To raise awareness of the dangers associated with domestic gas bottles and educate people how to safely check their ones at home.

The Idea

The use humour to communicate that when it comes to barbecue safety you have two options; you either get everyone to protect themselves in bomb-proof suits, or you do the requisite checks in order to have a safe barbie.

The Execution

The campaign consisted of cinema, television, print, online and the media spend was concentrated around holiday periods, which are the peak times for Australians to barbecue.

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