the brief
To raise awareness of the dangers associated with domestic gas bottles and educate people how to safely check their ones at home.
The Idea
The use humour to communicate that when it comes to barbecue safety you have two options; you either get everyone to protect themselves in bomb-proof suits, or you do the requisite checks in order to have a safe barbie.
The Execution
The campaign consisted of cinema, television, print, online and the media spend was concentrated around holiday periods, which are the peak times for Australians to barbecue.