the brief
Redhanded was briefed to launch a platform that could be then used to highlight the quality and durability of the extensive range of Rapid Spray products.
The Summit International Awards Winner - Gold
TV/Commercial Spot $5,000 to $25,000 category.
the idea
To introduce the world to ‘Rapid Spray Ray’ – the most passionate brand advocate imaginable.
the execution
Ray was brought to life in a series of online videos where he excitedly talks about the various features and benefits of a number of Rapid Spray products. Each video features Ray putting a piece of Rapid Spray equipment through its paces in an effort to prove their superior design and performance. In addition to the online videos the campaign also consisted of a series print and digital ads, a new website and a new design for the Rapid Spray catalogue.
the result
The campaign produced excellent results for Rapid Spray. Visitation to the website increased by 230%. Social media engagement increased dramatically, and has continued to grow since. And finally, sales increased by 20% during the campaign.
