Insights

One of the most frequent questions I receive from agribusiness CEOs lately is ‘should our company be investing in social media?’ And usually, after reviewing their proposed content, their strategy -or lack thereof- and checking up on their audience engagement, I almost always respond with, “definitely not, you shouldn’t be on social media at all!” SOCIAL MEDIA IS A HUGE…

Redhanded’s electrical safety message has travelled from country Victoria to get on board Tram 3530, in the eastern and northern burbs of Melbourne. The powerful DIY = DIE campaign was created in response to the death of a dairy farmer in North East Victoria who was trying to repair an electric pump. Client, Energy Safe Victoria (ESV) reported the launch…

Imitation may be the greatest form of flattery, but it’s certainly not a compliment when it costs an industry hundreds of millions of dollars. Members of the United States Congress have recently asked the Food and Drug Administration (FDA) to take a stand against manufacturers of milk substitutes such as almond, rice, coconut and soy, who clearly brand their products…

Darren is a great believer in innovation. In his previous roles with Monsanto, Nufarm and Sinochem he was able to grow Roundup brandshare, developing and implementing some of the most groundbreaking marketing programs seen in the segment. The glyphosate segment is the largest agchem market in Australia, and is regarded as one of the most competitive and commoditized spaces in…

Consumer power, driven in part by technologies such as Google search and social media have rebalanced the old model of information asymmetry – empowering consumers to make more informed decisions on what they buy. Social media in particular gives consumers a seat at the Boardroom table of companies and even in parliamentary cabinets, which they’ve never had access to before….

Fuelled by pizza and beer (as all the best ideas are) our TVC is now ready to go, and rising star Torey Fitten will represent Redhanded on the show. Tune in next week to find out how we did!