The new Kubota brand campaign, For Earth, For Life, was developed in conjunction with Redhanded Creative and Malcolm Owens, General Manager Sales & Marketing, Kubota Tractor Australia.
The new brand campaign is a celebration of life with a Kubota, and demonstrates the outcomes and pleasures of working productively with the Earth.
Launching across Australia on regional television over Easter, the campaign will have a strong presence on-line, together with print, outdoor and cinema. Backing up the brand campaign is a strong retail component.
Production Credits
Production Company: mr smith
Director: Craig MacLean
Producer: Helen Nicol
Music: Alan Harding, Ultrasound 6
Executive Creative Director, redhanded: Paul Hand
Art Director, redhanded: Vanessa Cook
Account Director, redhanded: Andrew Hardeman
Managing Director, redhanded: Jim Gall